A Peek Inside the US Navy’s Social Media Communication Strategy

by cosmopolitan on May 4, 2010

Scott McIlnay, Captain Brett Genoble and Denise Garcia joined host Angie A. Swartz on Twitter Talk Radio on March 3, 2010.  This interview is packed full of information from these ocean loving, social media experts.

Twitter Names:   @USNavy, @NavyNews @AngieSwartz.

Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.

Each week on Twitter Talk Radio, we spend an hour broken up into four segments when we cover:

  • Two Guests Offering Great Case Studies and Examples of How People and Businesses are Using Twitter for Business and Social Media
  • Useful Tips for Listeners on Twitter for Business
  • Twitter and Social Media Happenings in the News

podcast icon blue Denise Wakeman of The Blog Squad on Twitter Talk Radio August 12, 2009Social Media and Twitter: It’s Navy Day with the US Navy’s Scott McIlnay

Angie Swartz interviews Scott McIlnay, Director for Emerging Media Integration for the United States Navy.   Scott and Angie discuss how Capt. Dave Warner initially established a presence on Twitter for the US Navy because of his interest in the medium and great foresight. They discuss how the Navy is growing to a team social media presence to foster a long lasting strategy. The Navy staffs the @USNavy Twitter account as a team and uses it share general info. Scott makes a great announcement about the Navy’s newest social media venture, the launch of the NAVY Blog which will host posts from all levels of the Navy.  Make sure to listen in to hear more about their efforts.

podcast icon blue Denise Wakeman of The Blog Squad on Twitter Talk Radio August 12, 2009 Social Media and Twitter: The Navy Launches a New Blog!

Angie Swartz and Scott McIlnay continue to talk about the US Navy’s social media strategy. The Navy uses Flickr,sub YouTube,Facebook, Twitter, Slideshare and now a blog. Scott also mentions their membership and participation in the Social Media Business Council and the Navy’s directory of all official Navy social media sites. The Navy uses social media to show the country what the heroes of the US Navy are doing on their ships and bases all over the world every day.   Additionally, the Navy offers social media business cases for free to foster growth and understanding of the value of social media to businesses and users everywhere.

podcast icon blue Denise Wakeman of The Blog Squad on Twitter Talk Radio August 12, 2009Social Media and Twitter: US Navy Commodore Brett Genoble Hosts Inaugural Blogger Submarine Cruise #SDSubdive

Angie Swartz has the honor of interviewing Commodore Brett Genoble of San Diego Submarine Squadron 11 and Denise Garcia, Public Affairs Officer. Commodore Genoble discusses why he hosted the first submarine cruise for eight San Diego bloggers in January on the USS Hampton. He reviews why he feels social media is so important to the Navy although he is still learning about its potential (like many others today). Angie, Denise and the Commodore discuss how this blogger outreach activity was so popular that they are planning a repeat in the summer.  Further, they discuss the Navy’s mission and some of the statistics about the force that serves and protects the citizens of the United States.

(Note:  San Diego Bloggers who cruised on the USS Hampton’s Inaugural blogger outreach cruise were Jennifer Van Grove, Chris Cantore, Peggy Gartin, Rob Marlbrough, Scott Kingery, Gina Trapani, Mitch Wagner and Angie Swartz)

podcast icon blue Denise Wakeman of The Blog Squad on Twitter Talk Radio August 12, 2009 Social Media and Twitter: US Navy Commodore Brett Genoble Compliments his Men, Some of the Navy’s Finest

inside subAngie Swartz and Commodore Genoble discuss more details of the inaugural submarine cruise on the USS Hampton and how he wants more people to know what the Navy does. Angie discusses her experience with the sailors on board and their high level of professionalism.  The Commodore covers life on a submarine for the sailors, their extensive training and testing, the busy and demanding duty regimen and the benefits of retiring at an early age.   It is clear-The Commodore is proud of his San Diego Team. They discuss how the men who serve on submarines pass extensive screening to qualify for a submarine assignment and are some of the Navy’s top men.  You can learn more about the Commodore’s San Diego team on their Facebook page.

Leave a comment on the social media strategies for the US Navy and tell us how you think they could be doing better!

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itunes subscribe1 Denise Wakeman of The Blog Squad on Twitter Talk Radio August 12, 2009podcast via rss1 Denise Wakeman of The Blog Squad on Twitter Talk Radio August 12, 2009

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{ 1 comment… read it below or add one }

Military Lending 06.29.10 at 12:06 pm

I agree with the fact that the military should ease up on their social media “laws”. The soldiers SHOULD be able to express themselves throughout the internet, and social media sites.

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