Twitter continues to be confusing to business owners. We at Square Martini Media speak and teach about many things and we sometimes forget to write about the obvious ones. We thought you might enjoy this post about who to follow on Twitter.
The top three questions I hear about Twitter are:
- “How do I make money with Twitter?”
- “Who should I follow on Twitter?”; and,
- “Should I pay a service to grow my Twitter Followers for me?”
The good news is, if you are a business owner and you want to use Twitter as a business tool, you already know the answer to these questions. You likely just aren’t thinking about the answers in the right context. Twitter is a networking tool that allows you to connect with people, to form relationships and to get to know people. Ask yourself who you follow around in real life to do this and you’ll know who you want to follow virtually.
As for question #3, “Should I pay a service to grow my Twitter Followers for me?” In most cases, my answer is no. Is there any way an automated service can know your business any better than you can? You can pay for one, but you’ll likely end up with a bunch of robots and fake accounts following you.
Here’s my list of the Top 12 places to start following people on Twitter. Starting here will help you created a list tailored to you and your business which should result in quality relationships and conversations.
- Thought Leaders
- Industry Leaders
- Community Leaders
- Your Competition
- Suppliers and Vendors
- Potential Customers
- Great Tweeters
- People You Enjoy
- People You Know, Like & Trust
- Power Business and Referral Partners
Follow this list and then participate in the conversation. You’ll start to see other people you want to build your community around so follow them too. Your network will grow just like your real life network does.
So, how do you make money on Twitter? By forming relationships, helping others and offering a quality product that customers need at a market driven price. The fundamental rules of business haven’t changed.
Feedback always welcome here in a comment or on Twitter.