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Reviewing Your Social Media Strategy To Ensure A Successful 2011

by Alan Underkofler on December 14, 2010

As I am wrapping up my 2010 I am reminded of the different parts of my business to review, reflect, and consider changing.  My personal and business Social Media strategy definitely makes it on the list.  For me my personal and business strategy are very much in line with each other varying slightly.  I recommend reviewing both social media revieweven if you only use your personal Social Media profiles for staying in touch with family and friends.

Below are 5 areas to help you measure your Social Media success and consider making changes for 2011:

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social-media-kool-aidFirst let me say social media networks like Twitter and Facebook are a must use marketing tool for most businesses.  What I mean by social media Kool-Aid is the common pattern for new social media users.  I typically see two types of common patterns or Kool-Aid drinkers out of the business community when applying social media.

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Social media networks like Facebook, Twitter, and Linkedin are a complete waste of time to business professionals!  I remember hearing this statement a few months ago from a branding expert.  I immediately looked around the room and felt sorry for all the businesses who might actually follow this advice.  It’s shocking when you realize Social media wordcloud glowingjust how many supposed marketing and business experts still turn their head at the value of social media.  Clearly they just do not understand or do not want to take the time to understand the benefits of social media for business.

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The Biggest Social Media Myth

by Lemon Drop on September 10, 2010

Social media has created a competition of artificial relationships and in doing so created the impression that having more contacts, followers, or friends on a social media network means that person has more influence. Makes sense right? I once met a witty man with a shirt stating, “Facebook Friends: 500, Real Friends: 2.” Once you stop laughing, I should draw your attention to the fact that this actually matters for business. Watch this week’s Social Media Minute as Alan Underkofler explores this social media myth a bit further:


So dedicated followers of the Social Media Minute remember these two things:

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Improve Your Social Media With a Droid or iPhone

by Lemon Drop on September 3, 2010

“I just got a new iPhone today!” “Oooh, ahhhh!” the room replies. Yes, iPhones may seem to be the new expensive toy on the block but it is also a very important social media tool. So if it wasn’t you with the opening statement, “I just got a new iPhone” then you are out of the loop! And this is a loop you can’t afford to be out of!

In case you were unaware, iPhones and Droids have access to all the social media sites that a computer would have, but it has the convenience of size. Facebook, Twitter, Linkedin, YouTube, and even your email are all at the tip of your fingers- literally!

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Why Do You Want Your Business on Facebook or Twitter Anyway?

by Alan Underkofler on August 30, 2010

Did you see a twitter or Facebook logo at the bottom of the screen while watching CNN?  Did you see a recent commercial or advertisement with just the Facebook business page listed for your favorite brand?   No website…  just the Facebook website.

are you on facebook twitterEverybody else is doing it, right?  All types of companies are turning to Social Media.  Large fortune 100 companies, big local companies, all the way down to your favorite coffee shop down the street.  Is everyone just jumping on the band wagon or is this social media stuff really working?

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Mitch Wagner: Journalist Turned Second Life Expert

by Green Apple on August 25, 2010

Mitch Wagner met up with host Angie Swartz  to talk about Second Life and the future of blogging. He shares stories about his exciting career path and encourages writers to pursue Social Media careers.Mitch-Wagner-Copper-Robot

Twitter Names: @MitchWagner, @JJainschigg, @Kim_aka_Rissa, @AngieSwartz.

Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.

Each week on Twitter Talk Radio, we spend an hour broken up into four segments when we cover:

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Social Media MADE “The Guild” Succeed!

by Lemon Drop on August 24, 2010

This year at the famous San Diego Comic-Con I was given a mission to seek out Felica Day and the other cast members of “The Guild.” Admittedly, I had no idea what the show was about or why it was important until I got to the booth. As it turns out, I’ve been missing out! “The Guild” is especially interesting because the show is an online Felica Day, Creater and Main Character of The Guildseries!

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How Do You Use Twitter for Business?

by Lemon Drop on August 13, 2010

You should be using Twitter for your business! As we have said again and again with enthusiasm, Twitter is a very valuable social media tool for business! It is second in searches to Google, SECOND! With over 22 billion searches, you can be assured many are business related. So the question to ask yourself is where are you, your company and maybe more important where are your competitors showing up in all of these Twitter searches?

Watch the latest video of “The Social Media Minute” to learn how to use Twitter for your business:

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How To Use Facebook and Twitter To Promote Events

by Lemon Drop on August 6, 2010

Let’s talk about events!  Business events, networking events, business trainings, online events, webinars, or any of the other possible events you may use as part of your business marketing or sales strategy.  One of the the key steps to having successful events is what you do to promote that event both online and offline.

Watch the latest video of “The Social Media Minute” to get ideas on how to use twitter, Facebook, and Linkedin to promote your next event:

Let’s recap on how to use Twitter, Facebook, and Linkedin for your upcoming events:

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