Posts tagged as:

social media stratagies

Reviewing Your Social Media Strategy To Ensure A Successful 2011

by Alan Underkofler on December 14, 2010

As I am wrapping up my 2010 I am reminded of the different parts of my business to review, reflect, and consider changing.  My personal and business Social Media strategy definitely makes it on the list.  For me my personal and business strategy are very much in line with each other varying slightly.  I recommend reviewing both social media revieweven if you only use your personal Social Media profiles for staying in touch with family and friends.

Below are 5 areas to help you measure your Social Media success and consider making changes for 2011:

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3 Steps to Take the Scare Out of Social Media For Your Business

by Alan Underkofler on October 26, 2010

Is social media a trick or a treat for your business?  Many business owners are still unsure about how to approach rss-pumpkin-300x225social media for their business.  Here are three steps to take before engaging in social media for your business:

Step 1 – Define why you think social media will work for your business and what you are going to use social media for.  Are you trying to create sales, leads, brand awareness, or customer engagement?  You must know what you want before you begin.


social-media-kool-aidFirst let me say social media networks like Twitter and Facebook are a must use marketing tool for most businesses.  What I mean by social media Kool-Aid is the common pattern for new social media users.  I typically see two types of common patterns or Kool-Aid drinkers out of the business community when applying social media.


Laura Beulke joined host Angie Swartz and guest host Alan Underkofler to talk about her company, Vertical Printing & Graphics. In this interview, Laura offers great advice to small-business owners looking to boost their company’s popularity using social media.

Twitter Names:   @VPG_Printing, @AngieSwartz, @AlanUnderkofler.

Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.

Each week on Twitter Talk Radio, we spend an hour broken up into four segments and cover:


7 Top Reasons LinkedIn is a Must Have for Your Business

by Alan Underkofler on January 6, 2009

linkedin_logoLinkedIn membership has more than doubled in the last year going from 14 million users in October 2007 to over 30 million in October 2008!  The average age for LinkedIn users is 41, with all the top Fortune 500 business decision makers having LinkedIn accounts.

  1. Networking – Clearly the more active you are on LinkedIn the more exposure you have.  This brings you more clients and referrals
  2. LinkedIn Search People – Who are you looking for?  You are only one, possibly two, LinkedIn connections away from your next large customer.