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social media planning

3 Steps to Take the Scare Out of Social Media For Your Business

by Alan Underkofler on October 26, 2010

Is social media a trick or a treat for your business?  Many business owners are still unsure about how to approach rss-pumpkin-300x225social media for their business.  Here are three steps to take before engaging in social media for your business:

Step 1 – Define why you think social media will work for your business and what you are going to use social media for.  Are you trying to create sales, leads, brand awareness, or customer engagement?  You must know what you want before you begin.

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