Posts tagged as:

social media marketing

When is Social Media Marketing Right for Your Business?

by Angie A. Swartz on March 9, 2011

It’s not often when I see a business that has many of the elements of a successful social media campaign already running smoothly.  So, when I do, and they aren’t using social media, it’s hard not to want to help them for free.

Photo Credit Michaela Kobyakov, Austria

I frequently go to several businesses just like this and I think social media could make a BIG difference for them.  Some are choosing not to use social media because they feel it isn’t intimate enough for their businesses anymore.  This seems to be because there are so many businesses using social media ineffectively like a push marketing tool.  The important thing to remember about social media is that it can be whatever you need it to be for YOU and YOUR Business.  Because social media involves creating a community and relationships, you are in control.

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social-media-kool-aidFirst let me say social media networks like Twitter and Facebook are a must use marketing tool for most businesses.  What I mean by social media Kool-Aid is the common pattern for new social media users.  I typically see two types of common patterns or Kool-Aid drinkers out of the business community when applying social media.

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Social Media Tip: Use Facebook Pages for Business

by Green Apple on September 14, 2010

Think you know everything there is to know about Facebook? Maybe you do! But did you know this social media tip?

A person can have only one personal Facebook account but unlimited business pages?

LIke us on FBFacebook regulations require that each person have only one account that is listed in a personal name (not in the name of a business).  However, you can add Facebook “pages” for most businesses in addition to your personal page.  A facebook page functions much like your personal page.

Facebook calls this feature “pages”.

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There are endless ways and ideas for almost every business to use Social Media i.e. Facebook, Twitter, LinkedIn, YouTube, and blogging.  In fact almost every day we are asked how to use Social Media in business.  To start answering this question Square Martini Media has started a new series called the “Social Media Minute”.  Each week you will find a new blog post and YouTube video with an idea or way you can use Social Media in your business.    We will cover questions we are often asked about Social Media, ideas we share with our clients, and explore Social Media uses for all types of industries.

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So, what does an April Fool’s Martini (see recipe below) have to do with your social media strategy?
Well, thatapril fools depends on how you use it.  But, if you read our Candy Cane Martini Post in December, we got you started.  Periodically, we’ll offer you additional martini recipes to help you stop, take a pause and measure your social media campaigns.  Measure? Yes, measure.  We mean estimate the ROI and effectiveness of your social media strategies.

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Have you ever wanted to add a follow me on twitter badge or box on your facebook profile?  For many facebook users follow-me-on-twitter-badgethe idea of having a twitter badge is enticing but the steps to do it can be a bit confusing.   To make it easy for you I have listed 7 simple steps to add a follow me on twitter badge or box on your facebook profile below.

  1. Log on to facebook

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The Four Stages to Twitter Relationships

by Alan Underkofler on January 8, 2010

It might be hard to believe but many business owners still have the impression twitter is just a waste of time.  They truly don’t understand how using twitter will have a positive impact on their business.  So the question you may be asking yourself is, how you start attracting new customers and prospects from twitter?  The answer is my building relationships!  It all starts with building relationships and on twitter there are a few different stages.

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Twitter For Business Case Study: The Coffee Groundz

by Alan Underkofler on October 27, 2009

Square Martini Media is committed to sharing Social Media success stories to provide insight on what Social Media can do for your business.  Today we will discuss the Social Media strategy for The Coffee Groundz a small business in Houston, TX.

The Coffee Groundz Background
coffee_groundz_logoCoffee Groundz is not your typical coffee shop!  It was started to fill a niche; serve great coffee and tea, cold beverages, and spirits!  Coffee Groundz also provides free wifi and is work friendly with outlets and at every seat as well as outside on the patio.  Sounds like a great place to visit!

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I’m not kidding…blog-world-new-media-expo-2009-las-vegas

I don’t work for Blog World Expo

It really did….

And if you are a business owner who wants to learn more about Social Media and you’ve been looking for a one-stop learning experience where you can immerse yourself in an environment and really understand what the Social Media industry is all about, well folks, this is the one.  Not to mention you get the bonus opportunity to learn all about podcasting because Blog World Expo merged with New Media Expo this year too (the premier conference for podcasters).

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7 Top Reasons LinkedIn is a Must Have for Your Business

by Alan Underkofler on January 6, 2009

linkedin_logoLinkedIn membership has more than doubled in the last year going from 14 million users in October 2007 to over 30 million in October 2008!  The average age for LinkedIn users is 41, with all the top Fortune 500 business decision makers having LinkedIn accounts.

  1. Networking – Clearly the more active you are on LinkedIn the more exposure you have.  This brings you more clients and referrals
  2. LinkedIn Search People – Who are you looking for?  You are only one, possibly two, LinkedIn connections away from your next large customer.

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