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small business social media

3 Steps to Take the Scare Out of Social Media For Your Business

by Alan Underkofler on October 26, 2010

Is social media a trick or a treat for your business?  Many business owners are still unsure about how to approach rss-pumpkin-300x225social media for their business.  Here are three steps to take before engaging in social media for your business:

Step 1 – Define why you think social media will work for your business and what you are going to use social media for.  Are you trying to create sales, leads, brand awareness, or customer engagement?  You must know what you want before you begin.


Laura Beulke joined host Angie Swartz and guest host Alan Underkofler to talk about her company, Vertical Printing & Graphics. In this interview, Laura offers great advice to small-business owners looking to boost their company’s popularity using social media.

Twitter Names:   @VPG_Printing, @AngieSwartz, @AlanUnderkofler.

Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.

Each week on Twitter Talk Radio, we spend an hour broken up into four segments and cover: