Posts tagged as:

LinkedIn

I am constantly asked how I use Linkedin to grow my business.  For a lot of businesses and professionals Linkedin is a mystery.  Often times when we speak on using Social Media to grow your business we will ask by show of hands “who has a Linkedin account?”.  Typically most of the room will raise their hand.  Of course when we follow up with “who has received businesses or referrals from Linkedin?” or “who knows how to use Linkedin for their business?” only one or two hands will remain!

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7 Steps to Creating A Great Linkedin Profile

by Alan Underkofler on March 5, 2010

Linkedin gives you the ability to control your online identity.  Have you Googled yourself lately?  What comes up for you?  It is all positive?  Maybe a few negatives?  Or worse does nothing come up at all?  Linkedin profiles quickly rise to linkedin_logothe top of search results letting you control what people see about you and your company online.  Let me say this in another way…  You are in complete control of what people see about you on your Linkedin profile therefore you are in complete control on what people read about you online!  You must take advantage and leverage this!

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11 Reasons Why You Should Be Using Linkedin

by Alan Underkofler on January 14, 2010

When was the last time you were on Linkedin?  When I ask this question to business owners and business professionals I often times get the following answer, “I am on Linkedin, I have a profile, I accept connections every few months, but I really don’t understand it.”  If this is your answer think about these 11 reasons why learning more about Linkedin would be a good idea!

  1. linkedin_logoWith over 50 million users and the top companies and decision makers on Linkedin, why would you not be active here?

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gravitysummitpanelflatSquare Marini Media Co-Founder Angie Swartz will be moderating an impressive social media panel at Gravity Summit held at University California Irvine June 22, 2009.  Panelists include Lauren Kozak, Social Media Manager for Britney Spears, Scott Gulbransen, Social Media Manager for Intuit, Karen Sohl, Director Worldwide Corporate Marketing for Cisco Systems, and Steve Patrizi, VP Sales and Marketing for LinkedIn.

The Panel topic: Building and Managing Successful Online Communities is sure to be one of the highlights of Gravity Summit.  The importance of building successful and engaging online communities for brand awareness, revenue generation, and customer experience is becoming an increasingly important marketing and public relations tool.  All of the panelists are pioneers in building online communities and will share their real world experiences with us at Gravity Summit.

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7 Top Reasons LinkedIn is a Must Have for Your Business

by Alan Underkofler on January 6, 2009

linkedin_logoLinkedIn membership has more than doubled in the last year going from 14 million users in October 2007 to over 30 million in October 2008!  The average age for LinkedIn users is 41, with all the top Fortune 500 business decision makers having LinkedIn accounts.

  1. Networking – Clearly the more active you are on LinkedIn the more exposure you have.  This brings you more clients and referrals
  2. LinkedIn Search People – Who are you looking for?  You are only one, possibly two, LinkedIn connections away from your next large customer.

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