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Linkedin Strategy

Reviewing Your Social Media Strategy To Ensure A Successful 2011

by Alan Underkofler on December 14, 2010

As I am wrapping up my 2010 I am reminded of the different parts of my business to review, reflect, and consider changing.  My personal and business Social Media strategy definitely makes it on the list.  For me my personal and business strategy are very much in line with each other varying slightly.  I recommend reviewing both social media revieweven if you only use your personal Social Media profiles for staying in touch with family and friends.

Below are 5 areas to help you measure your Social Media success and consider making changes for 2011:

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How To Insure Your Profile is Found With A Linkedin Search

by Alan Underkofler on October 1, 2010

Linkedin is one of the most powerful social media networks for business today.  In fact many businesses and sales professionals find a majority of their business leads and resources just from Linkedin.  This makes having a complete and accurate profile one of the most important steps in creating your online presence.  And it’s not just about having a complete profile but the right profile and information so you can be found within the Linkedin network. Watch this week’s Social Media Minute as Alan Underkofler discusses a very simple way to insure your Linkedin Profile shows up on top when your network uses the Linkedin search box:

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Creating a great Linkedin marketing strategy which generates consistent leads and business for you all starts with having a dynamic and complete Linkedin profile.  Your Linkedin profile is often the first impression someone linkedin_down_wizzardreceives of you, your brand, and your company.  The profile is not just for Linkedin but for your entire online presence.  When searching on Google for any name, the Linkedin profile should be one of the first 10 sites.   You control what prospects and customers read about you on Linkedin, therefore having a stand out Linkedin profile is an essential first step for your Linkedin strategy.

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I am constantly asked how I use Linkedin to grow my business.  For a lot of businesses and professionals Linkedin is a mystery.  Often times when we speak on using Social Media to grow your business we will ask by show of hands “who has a Linkedin account?”.  Typically most of the room will raise their hand.  Of course when we follow up with “who has received businesses or referrals from Linkedin?” or “who knows how to use Linkedin for their business?” only one or two hands will remain!

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