Posts tagged as:

linkedin for business

Reviewing Your Social Media Strategy To Ensure A Successful 2011

by Alan Underkofler on December 14, 2010

As I am wrapping up my 2010 I am reminded of the different parts of my business to review, reflect, and consider changing.  My personal and business Social Media strategy definitely makes it on the list.  For me my personal and business strategy are very much in line with each other varying slightly.  I recommend reviewing both social media revieweven if you only use your personal Social Media profiles for staying in touch with family and friends.

Below are 5 areas to help you measure your Social Media success and consider making changes for 2011:

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How To Insure Your Profile is Found With A Linkedin Search

by Alan Underkofler on October 1, 2010

Linkedin is one of the most powerful social media networks for business today.  In fact many businesses and sales professionals find a majority of their business leads and resources just from Linkedin.  This makes having a complete and accurate profile one of the most important steps in creating your online presence.  And it’s not just about having a complete profile but the right profile and information so you can be found within the Linkedin network. Watch this week’s Social Media Minute as Alan Underkofler discusses a very simple way to insure your Linkedin Profile shows up on top when your network uses the Linkedin search box:

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Social Media Tip: Update Your LinkedIn Status Weekly

by Green Apple on September 2, 2010

Do you have a LinkedIn profile? Do you wonder why this social media tool is just as important as all the other ones? Well, we have answers about why every strong social media strategy must include LinkedIn.linkedin

For starters, LinkedIn is the number one business network.  LinkedIn has over 50 million users all over the globe with every Fortune-500 company represented. This is a network you cannot afford to miss.  LinkedIn is easy to setup and forget.  But just like you forget LinkedIn, so do all your LinkedIn Connections.  Your connections forget about you.

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Creating a great Linkedin marketing strategy which generates consistent leads and business for you all starts with having a dynamic and complete Linkedin profile.  Your Linkedin profile is often the first impression someone linkedin_down_wizzardreceives of you, your brand, and your company.  The profile is not just for Linkedin but for your entire online presence.  When searching on Google for any name, the Linkedin profile should be one of the first 10 sites.   You control what prospects and customers read about you on Linkedin, therefore having a stand out Linkedin profile is an essential first step for your Linkedin strategy.

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I am constantly asked how I use Linkedin to grow my business.  For a lot of businesses and professionals Linkedin is a mystery.  Often times when we speak on using Social Media to grow your business we will ask by show of hands “who has a Linkedin account?”.  Typically most of the room will raise their hand.  Of course when we follow up with “who has received businesses or referrals from Linkedin?” or “who knows how to use Linkedin for their business?” only one or two hands will remain!

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7 Steps to Creating A Great Linkedin Profile

by Alan Underkofler on March 5, 2010

Linkedin gives you the ability to control your online identity.  Have you Googled yourself lately?  What comes up for you?  It is all positive?  Maybe a few negatives?  Or worse does nothing come up at all?  Linkedin profiles quickly rise to linkedin_logothe top of search results letting you control what people see about you and your company online.  Let me say this in another way…  You are in complete control of what people see about you on your Linkedin profile therefore you are in complete control on what people read about you online!  You must take advantage and leverage this!

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11 Reasons Why You Should Be Using Linkedin

by Alan Underkofler on January 14, 2010

When was the last time you were on Linkedin?  When I ask this question to business owners and business professionals I often times get the following answer, “I am on Linkedin, I have a profile, I accept connections every few months, but I really don’t understand it.”  If this is your answer think about these 11 reasons why learning more about Linkedin would be a good idea!

  1. linkedin_logoWith over 50 million users and the top companies and decision makers on Linkedin, why would you not be active here?

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