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Linked In

I am constantly asked how I use Linkedin to grow my business.  For a lot of businesses and professionals Linkedin is a mystery.  Often times when we speak on using Social Media to grow your business we will ask by show of hands “who has a Linkedin account?”.  Typically most of the room will raise their hand.  Of course when we follow up with “who has received businesses or referrals from Linkedin?” or “who knows how to use Linkedin for their business?” only one or two hands will remain!

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Social Media Strategy

Social Media Strategy

Does your 2009 Business Plan include a Social Media Strategy?  If your answer is no, then I have to ask you if  you’ve really performed a comprehensive review of your marketing strategy.  Have you considered this question carefully and taken it seriously?

If you don’t know what social media is, then a little careful study is a must.  Promise me you’ll at least set aside some time to look into this oh-so-important area.  Some think that social media is a fad, that it’s for friends and family or that it’s just a game but social media is here to stay.  Research shows that every day, big companies are investing millions of dollars to play in the social media game.  Why wouldn’t you at least invest a few hours to understand what you might be missing out on?  Can you really afford not to understand this?