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Alan Underkofler

Have you ever wanted to add a follow me on twitter badge or box on your facebook profile?  For many facebook users follow-me-on-twitter-badgethe idea of having a twitter badge is enticing but the steps to do it can be a bit confusing.   To make it easy for you I have listed 7 simple steps to add a follow me on twitter badge or box on your facebook profile below.

  1. Log on to facebook


11 Reasons Why You Should Be Using Linkedin

by Alan Underkofler on January 14, 2010

When was the last time you were on Linkedin?  When I ask this question to business owners and business professionals I often times get the following answer, “I am on Linkedin, I have a profile, I accept connections every few months, but I really don’t understand it.”  If this is your answer think about these 11 reasons why learning more about Linkedin would be a good idea!

  1. linkedin_logoWith over 50 million users and the top companies and decision makers on Linkedin, why would you not be active here?


The Four Stages to Twitter Relationships

by Alan Underkofler on January 8, 2010

It might be hard to believe but many business owners still have the impression twitter is just a waste of time.  They truly don’t understand how using twitter will have a positive impact on their business.  So the question you may be asking yourself is, how you start attracting new customers and prospects from twitter?  The answer is my building relationships!  It all starts with building relationships and on twitter there are a few different stages.


The recent full page color ad in USA Today shows a brilliant example of using New Media i.e. Social Media, specificallytridentlayers Twitter and Traditional Media i.e. advertising in the USA Today.  Trident Gum is doing what many brands are implementing with TV advertising, pulling viewers or in this case readers into different media outlets by cross promoting them in advertising.

When working with our Social Media Marketing clients at Square Martini Media we often discuss all current advertising methods and create ways to pull them together.  By linking different audiences or fans across multiple media platforms you create a synergy in your marketing efforts and increase the overall impact.   This is a major part in our clients marketing and Social Media strategy and should be included in yours.

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Top 7 Twitter Applications – How Do You Tweet on Twitter?

by Alan Underkofler on December 8, 2009

Today I wtwitteras reading Website Magazine (does anyone else still read magazines?) and noticed a small note on Popular Twitter Clients (applications that allow you to do more things with twitter).  There are hundreds of different ways to tweet your message out on twitter but here are the top 7 ways people send out their messages to the twitterverse:

  1. Web – 20.74% – The web means just using to send twitter messages.
  2. TweetDeck – 13.73% – TweetDeck is the most popular client for twitter and also connects to your Facebook, Linkedin, and MySpace accounts.  TweetDeck allows you to create groups with the people you are following on twitter.


Twitter For Business Case Study: The Coffee Groundz

by Alan Underkofler on October 27, 2009

Square Martini Media is committed to sharing Social Media success stories to provide insight on what Social Media can do for your business.  Today we will discuss the Social Media strategy for The Coffee Groundz a small business in Houston, TX.

The Coffee Groundz Background
coffee_groundz_logoCoffee Groundz is not your typical coffee shop!  It was started to fill a niche; serve great coffee and tea, cold beverages, and spirits!  Coffee Groundz also provides free wifi and is work friendly with outlets and at every seat as well as outside on the patio.  Sounds like a great place to visit!


Make A Positive Impact On Our Changing Climate

by Alan Underkofler on October 15, 2009

What are you doing to make a positive difference to our climate?  Do you carpool, recycle, drive a hybrid, or simply remember to turn off the lights when you leave a room?  It all makes a difference!

Today is the third annual Blog Action Day where over 10,000 blogs and online media outlets are focusing on one issue that effects us all… climate change.  At Square Martini Media we decided to focus on one of our key missions: hiring remote workers.  Take a look at the below video and learn what Square Martini Media is doing to make a difference:


Top 7 Reasons To Use TweetChat With Twitter!

by Alan Underkofler on September 14, 2009

One of the great things about Social Media is the many additional tools you can use.  There are so many Social Media tools available now and new ones coming online everyday no one could never try them all!  One of these great tools I TweetChat Gravity Summit Twitter Streamhave really enjoyed using lately is TweetChat.  I have used it  for Gravity Summit, The Cool Twitter Conferences, and the San Diego Twestival and TweetUp events.  So what are the Top 7 Reasons?


Where were you eight years ago when you heard that planes were flying into the World Trade Center? It’s a day that most of us will never forget.  We hope that you will take a minute and remember the people affected by the events of September 11, 2001 and also all the good things  in your life today.

On Wednesday September 9, Twitter Talk Radio was devoted to folks doing great things to give back to the world.  community-peope-holding-handsGlobal Patriot, Mark Lovett, and Scot Chisholm, CEO of Stay Classy, and Host of Twestival San Diego join host Angie A. Swartz and Guest Co-Host Alan Underkofler, this week on Twitter Talk Radio.    Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego!

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Twitter For Business Case Study: Naked Pizza

by Alan Underkofler on September 9, 2009

twitterOne of the many questions we hear at Square Martini Media during our initial Social Media strategy discussions is “does Social Media really work to increase business?”.  With this question in mind we will now start posting Social Media case studies and success stories more often on Square Martini Media.  You can see a few of our past stories by reviewing the Twitter Talk Radio posts.

Our first case study involves using twitter to attract new customers, engage current customers, and increase sales.

Naked Pizza Background
naked pizza logoNaked Pizza a New Orleans pizza takeout and delivery restaurant with a mission to make an unhealthy and popular fast food healthier, more nutritious, and better tasting!