The Four Stages to Twitter Relationships

by Alan Underkofler on January 8, 2010

It might be hard to believe but many business owners still have the impression twitter is just a waste of time.  They truly don’t understand how using twitter will have a positive impact on their business.  So the question you may be asking yourself is, how you start attracting new customers and prospects from twitter?  The answer is my building relationships!  It all starts with building relationships and on twitter there are a few different stages.

Business_PeopleCasual conversations – Casual conversations on twitter start by just responding to the tweets from the people you are following.  You might respond to a question or make a remark about the tweet or possibly re-tweet something you liked.  All of these actions start a conversation and raise the awareness of the person you are engaging.  Over time your relationship will progress and parts of the conversation may take place through direct messages.

Direct Messages – Through direct messages or DM’s you can engage one of your followers in a private conversation.  In order to do this the person you are following needs to be following you back and most likely this has already happened from the casual conversations.  Direct messages allow you to have a one on one private conversation with the people you are following on twitter allowing you to take the relationship one step further.  At some point these DM’s will lead to the need or desire to have an actual phone conversation to explore additional projects, possibilities, or needs.

Phone Conversations – I am assuming you know how to use this!  If you have been on twitter for a long time you may need to freshen up on your phone skills i.e. talk in full sentences beyond 140 characters!  (it will be ok)  Phone conversations allow you to explore all types of possibilities.

Meeting face to face – Eventually someone you have been tweeting for months or even years will be in the same city or the same conference you are attending.  This is a great opportunity to take your twitter relationship to an actual live in person environment!  Many people I have formed relationships with on twitter feel like best friends, great clients, or huge contributors to my business.

At any stage you may acquire a new customer, prospect, referral partner, vendor, advocate, or friend.  I have had all of these relationships happen in each of the four relationship stages on twitter.  I would like to give credit to Delores Williams who stated me thinking about the four stages of the twitter relationship by mentioning it on Twitter Talk Radio with Angie A. Swartz.

Remember twitter is similar to any network.  People do business with people they know, like, and trust.  You can create know, like, and trust on twitter just like you can at a business network, association, Chamber of Commerce, church, or club.  If I still have not convince you to start using twitter in your business read 7,11, OK How about 11 Top Reasons Twitter is a Must Have for Your Business.

Be Sociable, Share!

{ 3 comments… read them below or add one }

Global Patriot 01.09.10 at 12:59 pm

Even with all the social media technology at our disposal, face-to-face meetings are, in my view, the pinnacle of networking and forging long term relationships. The beauty of Twitter (or even Facebook) is that much of the groundwork can be laid ahead of time.

On those occasions where connecting on Twitter was followed by meeting in person it seemed like I was talking to an old friend. I knew what movie they had seen or book they were reading, I might even know what wine they liked to drink. And that instant familiarity allowed that first meeting to be far more productive that if we had never connected via social media.
.-= Global Patriot´s last blog ..Climate Change Is Not The (Only) Issue =-.

Becky 01.10.10 at 12:13 am

I agree with Global Patriot… face-to-face networking is still incredibly important! I just finished reading a book titled, “Networking Like a Pro: Turning Contacts Into Connections,” by Dr. Ivan Misner, and the author really kept reiterating how important face-to-face networking really is. It also pointed out some really great face-to-face techniques that anyone wanting to increase their business should know.
.-= Becky´s last blog ..beckybooks: I had such a great day! I am so excited to add a new member to our family… a new Pomeranian puppy 7 weeks old- named scooby Sooo cute! =-.

Alan Underkofler 01.13.10 at 2:06 pm

Thank you for your comments! I agree face-to-face meetings are great! And like you said Mark Social Media really helps jump start any business relationship!

Becky Dr. Ivan Misner is fantastic! I have many of his books and was fortunate to hear him speak many times. Being the founder of BNI he is the Networking Master!

Leave a Comment

You can use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

CommentLuv badge

Previous post:

Next post: