Can Podcasting Increase Your Social Media Presence?

by Lemon Drop on August 27, 2010

Yes! Podcasting can increase your social media presence and help you promote your business. We recommend you consider podcasting for three reasons.

  1. Create content because it’s one of the most important things you can do when implementing your social media strategy
  2. Podcasting can be easy and convenient, especially if you enjoy talking
  3. It is inexpensive and no major equipment is required

Here’s Angie Swartz with the weekly Social Media Minute to further explain the benefits of content:

As Angie said, it’s not which medium you pick but how you use it. What matters is that the content is on a popular medium so that it is easily assessable and enjoyed by your target customer.

You’re a writer, no problem- write blogs! Oh you like to be in front of the camera you say? Then record a video for YouTube! There is always a way to use your creative skills to create social media!

We hope you enjoyed the Social Media Minute and I look forward to your thoughts and comments.  Please subscribe to the Square Martini Media YouTube channel and if you have a question you would like covered on the Social Media Minute, let us know by giving us your Social Media Minute Question.

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