Do you have a LinkedIn profile? Do you wonder why this social media tool is just as important as all the other ones? Well, we have answers about why every strong social media strategy must include LinkedIn.
For starters, LinkedIn is the number one business network. LinkedIn has over 50 million users all over the globe with every Fortune-500 company represented. This is a network you cannot afford to miss. LinkedIn is easy to setup and forget. But just like you forget LinkedIn, so do all your LinkedIn Connections. Your connections forget about you.
Social Media Tip: One simple step to insure you maintain top of mind awareness with your connections is to Update Your Network Status on LinkedIn. This update will be listed on your connections home page as well as the weekly email LinkedIn sends to its users. LinkedIn asks the question: What are you working on now?
Examples for your LinkedIn status could include:
- If you are a Financial Planner you might say, “Just finished meeting with a new client, it’s refreshing to see the excitement when I give new clients their financial plan”.
- If you are a Home Remodeler you might say, “Just completed our 200th kitchen remodel and the owners are still surprised we finished on time and on budget” .
- If you sell Insurance you might say, “Just reviewed another home owners policy and showed the clients why they were under insured and how to correct it for an additional $28 per year!”
Updating your status is easy, time effective and most importantly effective. We recommend scheduling a weekly appointment that reminds you to update your status. You’ll be investing ten minutes to reach out to your LinkedIn community. Is that an investment you can afford to make with the largest online business network? Afterall, you can do it in your pajamas should you choose or during your mid morning break in the office.
Want to read more about Social Media? Square Martini Media has plenty of articles with useful information for you and your business. Check out the links below and browse our website for more great advice!
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