From the category archives:

Twitter Strategy

There are endless ways and ideas for almost every business to use Social Media i.e. Facebook, Twitter, LinkedIn, YouTube, and blogging.  In fact almost every day we are asked how to use Social Media in business.  To start answering this question Square Martini Media has started a new series called the “Social Media Minute”.  Each week you will find a new blog post and YouTube video with an idea or way you can use Social Media in your business.    We will cover questions we are often asked about Social Media, ideas we share with our clients, and explore Social Media uses for all types of industries.

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A few months ago one of our clients mentioned how frustrated they were with Twitter.  Apparently Twitter changed the rules and decided programs like Tweepi and twitter-300x110UnTweeps can no longer have a check all box in their program.  This really is not a big deal unless you have a very active twitter account and are following and unfollowing many people at a time.  With this new change Twitter has forced it’s users to manually check or uncheck each box when using these types of programs.  This seems a bit silly and for some twitter users has added an additional hour or more to their twitter managing process!


Have you ever wanted to add a follow me on twitter badge or box on your facebook profile?  For many facebook users follow-me-on-twitter-badgethe idea of having a twitter badge is enticing but the steps to do it can be a bit confusing.   To make it easy for you I have listed 7 simple steps to add a follow me on twitter badge or box on your facebook profile below.

  1. Log on to facebook


The Four Stages to Twitter Relationships

by Alan Underkofler on January 8, 2010

It might be hard to believe but many business owners still have the impression twitter is just a waste of time.  They truly don’t understand how using twitter will have a positive impact on their business.  So the question you may be asking yourself is, how you start attracting new customers and prospects from twitter?  The answer is my building relationships!  It all starts with building relationships and on twitter there are a few different stages.


The recent full page color ad in USA Today shows a brilliant example of using New Media i.e. Social Media, specificallytridentlayers Twitter and Traditional Media i.e. advertising in the USA Today.  Trident Gum is doing what many brands are implementing with TV advertising, pulling viewers or in this case readers into different media outlets by cross promoting them in advertising.

When working with our Social Media Marketing clients at Square Martini Media we often discuss all current advertising methods and create ways to pull them together.  By linking different audiences or fans across multiple media platforms you create a synergy in your marketing efforts and increase the overall impact.   This is a major part in our clients marketing and Social Media strategy and should be included in yours.

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Twitter For Business Case Study: The Coffee Groundz

by Alan Underkofler on October 27, 2009

Square Martini Media is committed to sharing Social Media success stories to provide insight on what Social Media can do for your business.  Today we will discuss the Social Media strategy for The Coffee Groundz a small business in Houston, TX.

The Coffee Groundz Background
coffee_groundz_logoCoffee Groundz is not your typical coffee shop!  It was started to fill a niche; serve great coffee and tea, cold beverages, and spirits!  Coffee Groundz also provides free wifi and is work friendly with outlets and at every seat as well as outside on the patio.  Sounds like a great place to visit!


Top 7 Reasons To Use TweetChat With Twitter!

by Alan Underkofler on September 14, 2009

One of the great things about Social Media is the many additional tools you can use.  There are so many Social Media tools available now and new ones coming online everyday no one could never try them all!  One of these great tools I TweetChat Gravity Summit Twitter Streamhave really enjoyed using lately is TweetChat.  I have used it  for Gravity Summit, The Cool Twitter Conferences, and the San Diego Twestival and TweetUp events.  So what are the Top 7 Reasons?


Twitter For Business Case Study: Naked Pizza

by Alan Underkofler on September 9, 2009

twitterOne of the many questions we hear at Square Martini Media during our initial Social Media strategy discussions is “does Social Media really work to increase business?”.  With this question in mind we will now start posting Social Media case studies and success stories more often on Square Martini Media.  You can see a few of our past stories by reviewing the Twitter Talk Radio posts.

Our first case study involves using twitter to attract new customers, engage current customers, and increase sales.

Naked Pizza Background
naked pizza logoNaked Pizza a New Orleans pizza takeout and delivery restaurant with a mission to make an unhealthy and popular fast food healthier, more nutritious, and better tasting!


imagesTwitter is one of the most amazing communication tools to enter the business landscape in years. People are reading so much about Twitter and how essential it is for business, that they are signing up without even understanding why or how to use it.  When I speak about Social Media, I always ask how many people have a twitter account.  Usually 25% of the hands go up in the room.  Next, I ask, “How many of you have absolutely no idea what to do with you account?” and most hands stay up.

Here’s our 11 Reasons Twitter is a Must Have for Your Business.


Twitter Search in Plain English

by Angie A. Swartz on July 19, 2009

A video speaks millions of words and we love Lee Lefever’s easy to understand  instructional video’s.  This one on using Twitter Search is really excellent so we wanted to share it with our readers.  It even tells you how to make the best use of hashtags!

You can find more great video’s by visiting