From the category archives:

Twitter Strategy

social-media-kool-aidFirst let me say social media networks like Twitter and Facebook are a must use marketing tool for most businesses.  What I mean by social media Kool-Aid is the common pattern for new social media users.  I typically see two types of common patterns or Kool-Aid drinkers out of the business community when applying social media.

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The Biggest Social Media Myth

by Lemon Drop on September 10, 2010

Social media has created a competition of artificial relationships and in doing so created the impression that having more contacts, followers, or friends on a social media network means that person has more influence. Makes sense right? I once met a witty man with a shirt stating, “Facebook Friends: 500, Real Friends: 2.” Once you stop laughing, I should draw your attention to the fact that this actually matters for business. Watch this week’s Social Media Minute as Alan Underkofler explores this social media myth a bit further:


So dedicated followers of the Social Media Minute remember these two things:

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Gini Dietrich on Why Social Media Doesn’t Suck

by Green Apple on September 1, 2010

Host Angie Swartz welcomes Gini Dietrich to talk about the many uses of social media. They discuss all the important topics from Twitter to video blogs. Listen in for some advice you can’t afford to miss!

Twitter Names: @GiniDietrich@AngieSwartz gini-1a

Twitter Talk Radio, hosted by Angie Swartz, is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.

Each week on Twitter Talk Radio, we spend an hour broken up into four segments when we cover:

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Social Media MADE “The Guild” Succeed!

by Lemon Drop on August 24, 2010

This year at the famous San Diego Comic-Con I was given a mission to seek out Felica Day and the other cast members of “The Guild.” Admittedly, I had no idea what the show was about or why it was important until I got to the booth. As it turns out, I’ve been missing out! “The Guild” is especially interesting because the show is an online Felica Day, Creater and Main Character of The Guildseries!

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Airlines Soar with Customers on Twitter

by Green Apple on August 19, 2010

A recent article on BloombergBusinessweek.com highlights yet another example of businesses using Twitter for customer service-the airline companies! JetBlue, Delta and Southwest Airlines have capitalized on the social media tool to offer their customers the best service possible. Mike Brice, a regular Delta flier, tweeted the airline’s customer service department and rebooked his missed flight. Southwest and JetBlue advocates have been able to voice their questions or complaints with the airlines without waiting in lines or on-hold.

Photo illustration courtesy of Flickr.com/Andrei Dimofte and Dana Harris

Photo illustration courtesy of Flickr.com/Andrei Dimofte and Dana Harris

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Top 12 Types of People to Follow on Twitter

by Angie A. Swartz on August 17, 2010

Twitter continues to be confusing to business owners.  We at Square Martini Media speak and teach about many things and we sometimes forget to write about the obvious ones.  We thought you might enjoy this post about who to follow on Twitter.

The top three questions I hear about Twitter are:

  1. “How do I make money with Twitter?”
  2. “Who should I follow on Twitter?”; and,
  3. “Should I pay a service to grow my Twitter Followers for me?”

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How Do You Use Twitter for Business?

by Lemon Drop on August 13, 2010

You should be using Twitter for your business! As we have said again and again with enthusiasm, Twitter is a very valuable social media tool for business! It is second in searches to Google, SECOND! With over 22 billion searches, you can be assured many are business related. So the question to ask yourself is where are you, your company and maybe more important where are your competitors showing up in all of these Twitter searches?

Watch the latest video of “The Social Media Minute” to learn how to use Twitter for your business:

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How To Use Facebook and Twitter To Promote Events

by Lemon Drop on August 6, 2010

Let’s talk about events!  Business events, networking events, business trainings, online events, webinars, or any of the other possible events you may use as part of your business marketing or sales strategy.  One of the the key steps to having successful events is what you do to promote that event both online and offline.

Watch the latest video of “The Social Media Minute” to get ideas on how to use twitter, Facebook, and Linkedin to promote your next event:

Let’s recap on how to use Twitter, Facebook, and Linkedin for your upcoming events:

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Laura Beulke joined host Angie Swartz and guest host Alan Underkofler to talk about her company, Vertical Printing & Graphics. In this interview, Laura offers great advice to small-business owners looking to boost their company’s popularity using social media.

Twitter Names:   @VPG_Printing, @AngieSwartz, @AlanUnderkofler.

Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.

Each week on Twitter Talk Radio, we spend an hour broken up into four segments and cover:

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Jeffery Hayzlett Puts Your Business to the Test

by Green Apple on July 13, 2010

Jeffery Hayzlett joins host Angie Swartz on Twitter Talk Radio to talk about his career at Kodak and newly released book, The Mirror Test. He gives a sneak peak of the helpful advice his book has for business owners and explains why it is a The_Mirror_Test_Jeffery_Hayzlettmust-read. You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.

podcast icon blue Denise Wakeman of The Blog Squad on Twitter Talk        Radio August 12, 2009 Hayzlett’s  The Mirror Test Offers Advice to Business Owners

Angie Swartz  prepares to interview Jeffrey W. Hayzlett on his career journey, being Kodak’s Chief Marketing Officer and being a best selling author with his new book The Mirror Test.

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