From the category archives:

Social Networks

social-media-kool-aidFirst let me say social media networks like Twitter and Facebook are a must use marketing tool for most businesses.  What I mean by social media Kool-Aid is the common pattern for new social media users.  I typically see two types of common patterns or Kool-Aid drinkers out of the business community when applying social media.


7 Top Reasons Facebook is a Must Have for Your Business

by Alan Underkofler on April 9, 2009

facebook-logoFacebook is a free-access social networking website.  Users can join networks organized by city, workplace, school, and region to connect and interact with other people.  Currently the number one Social Network with 26 million users in the US alone!  So why should you and your business be active on Facebook?  Here are my top 7 reasons:

1) Reconnect
With so many users on Facebook it’s become very easy to connect with friends, clients, and co-workers both current and past.  With each connection (friend) you have the opportunity to let people know what you are currently doing and possibly turn this connection into a new client.  It’s amazing the amount of new business you can create with old friends.


7 Top Reasons LinkedIn is a Must Have for Your Business

by Alan Underkofler on January 6, 2009

linkedin_logoLinkedIn membership has more than doubled in the last year going from 14 million users in October 2007 to over 30 million in October 2008!  The average age for LinkedIn users is 41, with all the top Fortune 500 business decision makers having LinkedIn accounts.

  1. Networking – Clearly the more active you are on LinkedIn the more exposure you have.  This brings you more clients and referrals
  2. LinkedIn Search People – Who are you looking for?  You are only one, possibly two, LinkedIn connections away from your next large customer.