From the category archives:

Social Media Strategy

When is Social Media Marketing Right for Your Business?

by Angie A. Swartz on March 9, 2011

It’s not often when I see a business that has many of the elements of a successful social media campaign already running smoothly.  So, when I do, and they aren’t using social media, it’s hard not to want to help them for free.

Photo Credit Michaela Kobyakov, Austria

I frequently go to several businesses just like this and I think social media could make a BIG difference for them.  Some are choosing not to use social media because they feel it isn’t intimate enough for their businesses anymore.  This seems to be because there are so many businesses using social media ineffectively like a push marketing tool.  The important thing to remember about social media is that it can be whatever you need it to be for YOU and YOUR Business.  Because social media involves creating a community and relationships, you are in control.

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Reviewing Your Social Media Strategy To Ensure A Successful 2011

by Alan Underkofler on December 14, 2010

As I am wrapping up my 2010 I am reminded of the different parts of my business to review, reflect, and consider changing.  My personal and business Social Media strategy definitely makes it on the list.  For me my personal and business strategy are very much in line with each other varying slightly.  I recommend reviewing both social media revieweven if you only use your personal Social Media profiles for staying in touch with family and friends.

Below are 5 areas to help you measure your Social Media success and consider making changes for 2011:

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3 Steps to Take the Scare Out of Social Media For Your Business

by Alan Underkofler on October 26, 2010

Is social media a trick or a treat for your business?  Many business owners are still unsure about how to approach rss-pumpkin-300x225social media for their business.  Here are three steps to take before engaging in social media for your business:

Step 1 – Define why you think social media will work for your business and what you are going to use social media for.  Are you trying to create sales, leads, brand awareness, or customer engagement?  You must know what you want before you begin.

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10 Easy Ways to Grow Your Facebook Friends

by Alan Underkofler on October 12, 2010

Ask us your social media marketing question …  Free!  Have you noticed the box to the right of this page?  What is your social media question that you would like us to answer?  Last week someone asked how to grow their Facebook friends?

10 easy ways to grow your Facebook friends:

  1. facebook friends boxUse the Facebook tools!  When you first log into Facebook scroll down and look for the Get Connected section on the right.  From here you can find your friends using Gmail, Skype, Yahoo, AOL, and more.  This is a fast and easy way to grow your friends on Facebook.

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Ten Easy Tips for Finding Time for Social Media Marketing

by Angie A. Swartz on October 7, 2010

I recently read an inspiring article by a fabulous writer in which he talked about being a writer.  He said things like , “I’m a Writer.  Therefore, I write.  I’m devoted to writing everyday. I find times during the day to sneak in writing.”

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How To Insure Your Profile is Found With A Linkedin Search

by Alan Underkofler on October 1, 2010

Linkedin is one of the most powerful social media networks for business today.  In fact many businesses and sales professionals find a majority of their business leads and resources just from Linkedin.  This makes having a complete and accurate profile one of the most important steps in creating your online presence.  And it’s not just about having a complete profile but the right profile and information so you can be found within the Linkedin network. Watch this week’s Social Media Minute as Alan Underkofler discusses a very simple way to insure your Linkedin Profile shows up on top when your network uses the Linkedin search box:

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social-media-kool-aidFirst let me say social media networks like Twitter and Facebook are a must use marketing tool for most businesses.  What I mean by social media Kool-Aid is the common pattern for new social media users.  I typically see two types of common patterns or Kool-Aid drinkers out of the business community when applying social media.

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Social media networks like Facebook, Twitter, and Linkedin are a complete waste of time to business professionals!  I remember hearing this statement a few months ago from a branding expert.  I immediately looked around the room and felt sorry for all the businesses who might actually follow this advice.  It’s shocking when you realize Social media wordcloud glowingjust how many supposed marketing and business experts still turn their head at the value of social media.  Clearly they just do not understand or do not want to take the time to understand the benefits of social media for business.

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We’re Alerting You About “Google Alerts”!

by Lemon Drop on September 9, 2010

I am sure you have heard of that little search engine called Google, but there’s another easy and powerful tool that so many people aren’t taking advantage of yet.   Have you started using Google’s oh so powerful cousin the Google Alerts?  If you haven’t, stop waiting!google-alerts-spy

What is a Google Alert?  According to our friends at Wikipedia Google Alerts is a content monitoring service or what we call in social media, a listening tool.  Google Alerts will automatically notify you of new content published online as news, in a website, blog, or video based on your key word or phrase.

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Jeff Rago Gets Intimate with “In Bed With” Guests

by Green Apple on September 8, 2010

Host Angie Swartz welcomes Jeff Rago to talk about his new web series, “In Bed With”. They discuss all the important topics from Twitter to video blogs. Listen in for some advice you can’t afford to miss!

jeff ragoTwitter Names: @jeffrago@AngieSwartz

Twitter Talk Radio, hosted by Angie Swartz, is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.

Each week on Twitter Talk Radio, we spend an hour broken up into four segments when we cover:

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