From the category archives:

Social Media Minute

We’re excited to introduce…

The Social Media Minute

What? The Social Media Minute is a video series of short segments offering social media tips and answers to your questions about using social media for business.

Where? You’ll see Social Media Minute videos featured here on our blog, on our Facebook page and profiles and on our YouTube Channel.

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When? Every other week

Why? The Why is the fun part.  After all, we need a why for everything we do in business right?  There are so many reasons why video is a must for business that this answer requires a list:

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How To Insure Your Profile is Found With A Linkedin Search

by Alan Underkofler on October 1, 2010

Linkedin is one of the most powerful social media networks for business today.  In fact many businesses and sales professionals find a majority of their business leads and resources just from Linkedin.  This makes having a complete and accurate profile one of the most important steps in creating your online presence.  And it’s not just about having a complete profile but the right profile and information so you can be found within the Linkedin network. Watch this week’s Social Media Minute as Alan Underkofler discusses a very simple way to insure your Linkedin Profile shows up on top when your network uses the Linkedin search box:

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The Biggest Social Media Myth

by Lemon Drop on September 10, 2010

Social media has created a competition of artificial relationships and in doing so created the impression that having more contacts, followers, or friends on a social media network means that person has more influence. Makes sense right? I once met a witty man with a shirt stating, “Facebook Friends: 500, Real Friends: 2.” Once you stop laughing, I should draw your attention to the fact that this actually matters for business. Watch this week’s Social Media Minute as Alan Underkofler explores this social media myth a bit further:


So dedicated followers of the Social Media Minute remember these two things:

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Can Podcasting Increase Your Social Media Presence?

by Lemon Drop on August 27, 2010

Yes! Podcasting can increase your social media presence and help you promote your business. We recommend you consider podcasting for three reasons.

  1. Create content because it’s one of the most important things you can do when implementing your social media strategy
  2. Podcasting can be easy and convenient, especially if you enjoy talking
  3. It is inexpensive and no major equipment is required

Here’s Angie Swartz with the weekly Social Media Minute to further explain the benefits of content:

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How Do You Use Twitter for Business?

by Lemon Drop on August 13, 2010

You should be using Twitter for your business! As we have said again and again with enthusiasm, Twitter is a very valuable social media tool for business! It is second in searches to Google, SECOND! With over 22 billion searches, you can be assured many are business related. So the question to ask yourself is where are you, your company and maybe more important where are your competitors showing up in all of these Twitter searches?

Watch the latest video of “The Social Media Minute” to learn how to use Twitter for your business:

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How To Use Facebook and Twitter To Promote Events

by Lemon Drop on August 6, 2010

Let’s talk about events!  Business events, networking events, business trainings, online events, webinars, or any of the other possible events you may use as part of your business marketing or sales strategy.  One of the the key steps to having successful events is what you do to promote that event both online and offline.

Watch the latest video of “The Social Media Minute” to get ideas on how to use twitter, Facebook, and Linkedin to promote your next event:

Let’s recap on how to use Twitter, Facebook, and Linkedin for your upcoming events:

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Five Easy Ways To Learn About Social Media

by Angie A. Swartz on July 29, 2010

How DO you learn about social media if you’re a beginner??

Clients and friends are always commenting that the ubiquitous social media is so massive that it’s overwhelming.  It’s difficult to know where to start if you are a beginner.  I wanted to answer the question in this weeks Social Media Minute, our Square Martini Media video series.

Watch the video to hear me talk about 5 Easy Ways to Learn About Social Media.  I cover:

  1. Books
  2. Blogs
  3. Participate
  4. Getting Involved in Your Local Social Media Community
  5. Webinars

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Yes I did say using Facebook for business!  Many times when I am speaking in front of a group about Social Media for business or providing Social Media consulting services to one of our clients and Facebook comes up I often get a blank stare.  It seems many business owners do not understand how they can receive referrals, new customers, and new business from facebook.

Facebook is the #1 website online.  More people are on Facebook then any other website, it’s where people are spending time.  As a business owner you want to position yourself and your business where people spend their time.  This makes Facebook a very important tool which could generate a huge amount of referrals for you and your business.

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There are endless ways and ideas for almost every business to use Social Media i.e. Facebook, Twitter, LinkedIn, YouTube, and blogging.  In fact almost every day we are asked how to use Social Media in business.  To start answering this question Square Martini Media has started a new series called the “Social Media Minute”.  Each week you will find a new blog post and YouTube video with an idea or way you can use Social Media in your business.    We will cover questions we are often asked about Social Media, ideas we share with our clients, and explore Social Media uses for all types of industries.

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