From the category archives:

Social Media Expert

social-media-kool-aidFirst let me say social media networks like Twitter and Facebook are a must use marketing tool for most businesses.  What I mean by social media Kool-Aid is the common pattern for new social media users.  I typically see two types of common patterns or Kool-Aid drinkers out of the business community when applying social media.

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I’m not kidding…blog-world-new-media-expo-2009-las-vegas

I don’t work for Blog World Expo

It really did….

And if you are a business owner who wants to learn more about Social Media and you’ve been looking for a one-stop learning experience where you can immerse yourself in an environment and really understand what the Social Media industry is all about, well folks, this is the one.  Not to mention you get the bonus opportunity to learn all about podcasting because Blog World Expo merged with New Media Expo this year too (the premier conference for podcasters).

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7 Top Reasons Facebook is a Must Have for Your Business

by Alan Underkofler on April 9, 2009

facebook-logoFacebook is a free-access social networking website.  Users can join networks organized by city, workplace, school, and region to connect and interact with other people.  Currently the number one Social Network with 26 million users in the US alone!  So why should you and your business be active on Facebook?  Here are my top 7 reasons:

1) Reconnect
With so many users on Facebook it’s become very easy to connect with friends, clients, and co-workers both current and past.  With each connection (friend) you have the opportunity to let people know what you are currently doing and possibly turn this connection into a new client.  It’s amazing the amount of new business you can create with old friends.

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Authenticity: Does Neophyte Joe act like a Duck or a Dog?

by Angie A. Swartz on February 16, 2009

The first thing I read today was Seth Godin’s post on Authenticity. He says that “If it acts like a duck , it’s a duck. It doesn’t matter if the duck thinks it’s a dog, it’s still a duck as far as the rest of us are concerned.”

Seth gives the example of Mother Theresa who was an Atheist but used her actions to define herself.  Further, he says, “Authenticity, for me, is doing what you promise, not “being who you are”.  His post is really fabulous and discusses how we’re all filled with self doubt but our actions can easily drown out negative self talk.  You must go read it for yourself.seth

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