From the category archives:

Marketing Strategy

social-media-kool-aidFirst let me say social media networks like Twitter and Facebook are a must use marketing tool for most businesses.  What I mean by social media Kool-Aid is the common pattern for new social media users.  I typically see two types of common patterns or Kool-Aid drinkers out of the business community when applying social media.


We’re Alerting You About “Google Alerts”!

by Lemon Drop on September 9, 2010

I am sure you have heard of that little search engine called Google, but there’s another easy and powerful tool that so many people aren’t taking advantage of yet.   Have you started using Google’s oh so powerful cousin the Google Alerts?  If you haven’t, stop waiting!google-alerts-spy

What is a Google Alert?  According to our friends at Wikipedia Google Alerts is a content monitoring service or what we call in social media, a listening tool.  Google Alerts will automatically notify you of new content published online as news, in a website, blog, or video based on your key word or phrase.


Ahhh… Finally!! Labor Day is almost here.  Time to start planning for a long weekend to say goodbye to another great summer.

You’ve been working hard so prepare for a relaxing break but before you go plop down in your lawn chair, there are some things you’ll need: sunglasses, flip-flops, and a Hawaiian Martini. We can’t all go to Hawaii on our holiday but we sure can treat our taste buds to an exotic drink. Sip that fruity, fun drink and mull over the things that make your vacation day perfect.  What words would you use to describe that luscious holiday?


Jim Kukral joined guest host Alan Underkofler to talk about online marketing strategies and his upcoming book Attention! This Book Will Make You Money. In this interview, Jim clues small-business owners in on how to get what they want for their company.

Twitter Names:   @JimKukral, @AlanUnderkofler. 41IVDchCSZL._SS500_

Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.

Each week on Twitter Talk Radio, we spend an hour broken up into four segments when we cover:


11 Reasons Why You Should Be Using Linkedin

by Alan Underkofler on January 14, 2010

When was the last time you were on Linkedin?  When I ask this question to business owners and business professionals I often times get the following answer, “I am on Linkedin, I have a profile, I accept connections every few months, but I really don’t understand it.”  If this is your answer think about these 11 reasons why learning more about Linkedin would be a good idea!

  1. linkedin_logoWith over 50 million users and the top companies and decision makers on Linkedin, why would you not be active here?


The Four Stages to Twitter Relationships

by Alan Underkofler on January 8, 2010

It might be hard to believe but many business owners still have the impression twitter is just a waste of time.  They truly don’t understand how using twitter will have a positive impact on their business.  So the question you may be asking yourself is, how you start attracting new customers and prospects from twitter?  The answer is my building relationships!  It all starts with building relationships and on twitter there are a few different stages.


The recent full page color ad in USA Today shows a brilliant example of using New Media i.e. Social Media, specificallytridentlayers Twitter and Traditional Media i.e. advertising in the USA Today.  Trident Gum is doing what many brands are implementing with TV advertising, pulling viewers or in this case readers into different media outlets by cross promoting them in advertising.

When working with our Social Media Marketing clients at Square Martini Media we often discuss all current advertising methods and create ways to pull them together.  By linking different audiences or fans across multiple media platforms you create a synergy in your marketing efforts and increase the overall impact.   This is a major part in our clients marketing and Social Media strategy and should be included in yours.

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Twitter For Business Case Study: Naked Pizza

by Alan Underkofler on September 9, 2009

twitterOne of the many questions we hear at Square Martini Media during our initial Social Media strategy discussions is “does Social Media really work to increase business?”.  With this question in mind we will now start posting Social Media case studies and success stories more often on Square Martini Media.  You can see a few of our past stories by reviewing the Twitter Talk Radio posts.

Our first case study involves using twitter to attract new customers, engage current customers, and increase sales.

Naked Pizza Background
naked pizza logoNaked Pizza a New Orleans pizza takeout and delivery restaurant with a mission to make an unhealthy and popular fast food healthier, more nutritious, and better tasting!


7 Reasons Why Your Business Should Have A Blog

by Alan Underkofler on August 31, 2009

I am sure this is not the first time you have heard this.  Your business needs a blog!  But is it all just a bunch of hype? blog-black-board-tag-cloud Let’s look at a few of the top reasons why your business should include a blog as part of your social media strategy.

  1. Blogs Add Personality and Conversation – Let’s face it… your typical website can be pretty boring.  When you are exploring a new company to hire or buy from you are craving information.  A blog provides more information about your company and product.  This can be your best marketing tool as your potential client can read your posts and the conversations generated from these posts.

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