From the category archives:

linkedin for business

How To Insure Your Profile is Found With A Linkedin Search

by Alan Underkofler on October 1, 2010

Linkedin is one of the most powerful social media networks for business today.  In fact many businesses and sales professionals find a majority of their business leads and resources just from Linkedin.  This makes having a complete and accurate profile one of the most important steps in creating your online presence.  And it’s not just about having a complete profile but the right profile and information so you can be found within the Linkedin network. Watch this week’s Social Media Minute as Alan Underkofler discusses a very simple way to insure your Linkedin Profile shows up on top when your network uses the Linkedin search box:

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Social Media Tip: Update Your LinkedIn Status Weekly

by Green Apple on September 2, 2010

Do you have a LinkedIn profile? Do you wonder why this social media tool is just as important as all the other ones? Well, we have answers about why every strong social media strategy must include LinkedIn.linkedin

For starters, LinkedIn is the number one business network.  LinkedIn has over 50 million users all over the globe with every Fortune-500 company represented. This is a network you cannot afford to miss.  LinkedIn is easy to setup and forget.  But just like you forget LinkedIn, so do all your LinkedIn Connections.  Your connections forget about you.

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Creating a great Linkedin marketing strategy which generates consistent leads and business for you all starts with having a dynamic and complete Linkedin profile.  Your Linkedin profile is often the first impression someone linkedin_down_wizzardreceives of you, your brand, and your company.  The profile is not just for Linkedin but for your entire online presence.  When searching on Google for any name, the Linkedin profile should be one of the first 10 sites.   You control what prospects and customers read about you on Linkedin, therefore having a stand out Linkedin profile is an essential first step for your Linkedin strategy.

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Why Should My Company Use Social Media?

by Alan Underkofler on May 20, 2010

I was just asked this question today from a new client.  Why should my company use Social Media?  The person asking intuitively knows their company should be using Social Media specifically a company blog, Linkedin, Facebook, and why-highway-signTwitter.  And the reason why they know they should be more active in Social Media is because they are seeing their customers use Social Media more and more.  Customers are viewing Facebook and Twitter on their iPhone, Driod phone, and now of course their iPad.

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I am constantly asked how I use Linkedin to grow my business.  For a lot of businesses and professionals Linkedin is a mystery.  Often times when we speak on using Social Media to grow your business we will ask by show of hands “who has a Linkedin account?”.  Typically most of the room will raise their hand.  Of course when we follow up with “who has received businesses or referrals from Linkedin?” or “who knows how to use Linkedin for their business?” only one or two hands will remain!

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7 Steps to Creating A Great Linkedin Profile

by Alan Underkofler on March 5, 2010

Linkedin gives you the ability to control your online identity.  Have you Googled yourself lately?  What comes up for you?  It is all positive?  Maybe a few negatives?  Or worse does nothing come up at all?  Linkedin profiles quickly rise to linkedin_logothe top of search results letting you control what people see about you and your company online.  Let me say this in another way…  You are in complete control of what people see about you on your Linkedin profile therefore you are in complete control on what people read about you online!  You must take advantage and leverage this!

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11 Reasons Why You Should Be Using Linkedin

by Alan Underkofler on January 14, 2010

When was the last time you were on Linkedin?  When I ask this question to business owners and business professionals I often times get the following answer, “I am on Linkedin, I have a profile, I accept connections every few months, but I really don’t understand it.”  If this is your answer think about these 11 reasons why learning more about Linkedin would be a good idea!

  1. linkedin_logoWith over 50 million users and the top companies and decision makers on Linkedin, why would you not be active here?

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