So, what does an April Fool’s Martini (see recipe below) have to do with your social media strategy?
Well, that depends on how you use it. But, if you read our Candy Cane Martini Post in December, we got you started. Periodically, we’ll offer you additional martini recipes to help you stop, take a pause and measure your social media campaigns. Measure? Yes, measure. We mean estimate the ROI and effectiveness of your social media strategies.
Social Media isn’t static. If you’ve been active with social media long, you know what I’m talking about. You have to try new things all the time, see what your customers like, keep what’s working and discontinue what’s not. What’s working for your company? When was the last time you reviewed your social media metrics? (Did she say social media metrics? Hmmm…?)
Do you have any metrics that you’re tracking? If you don’t , that’s okay, here’s your chance to create some and start tracking them now. So, pause, make an April Fool’s Martini and sit back, relax and review your social media strategy and it’s effectiveness. Drop us a comment and let us know how you’re doing!
Here’s a recipe to get you started compliments of MartiniLovers.com
April Fool’s Martini
1 tsp raspberry liqueur
3 oz block raspberry vodka
Splash of Vermouth
Add raspberry liquor and black raspberry vodka to martini shaker. Shake well. Soak raspberries in vermouth. Strain raspberry berry liquor and black raspberry vodka into a chilled, sugar rimmed, martini glass. Garnish with vermouth raspberries.
Enjoy! and Drink Responsibly