I am sure you have heard of that little search engine called Google, but there’s another easy and powerful tool that so many people aren’t taking advantage of yet. Have you started using Google’s oh so powerful cousin the Google Alerts? If you haven’t, stop waiting!
What is a Google Alert? According to our friends at Wikipedia Google Alerts is a content monitoring service or what we call in social media, a listening tool. Google Alerts will automatically notify you of new content published online as news, in a website, blog, or video based on your key word or phrase.
Google Alerts makes a users life easy by sending the results directly to their email account or rss feed. It may seem strange to get the results sent to email when the user could in theory receive similar results from a Google search, but this tool allows you to catch up on important information as its appears online in real time. This can really be convenient for two reasons.
The first reason is competition. Most worthy business competitors are going to have online advertisements, homepages, newsletters, Facebook Pages and Twitter accounts, and many more kinds of online activity. Google Alerts delivers the news of your rival businesses in real time, in one place so you don’t have to search for hours trying to find new information. It’s like a daily newsletter that tells you exactly what you want to know without all the extra and repetitive results that a normal search would provide for a user.
The second reason your company should use Google Alerts is to listen. You want to know what is being said about you, your business, and your brand as it happens online. This could be a news story about your company that you were not aware of or it could be a raving fan talking up your brand. Positive or negative you must know what is being discussed online about your business.
Lastly, it’s easy to remove a Google Alert if you don’t want them anymore- just click the delete button from within the Google Alerts email you receive and you will no longer receive them. This means you have nothing to lose!
Take a moment and think of a few keywords or phrases about your business and add them to Google Alerts today! This is a free tool that can easily be a powerful resource for any business.