Social Media Strategy Case Study: AJ Bombers uses Foursquare, Twitter to Rock the Restaurant Industry

by cosmopolitan on April 12, 2010

The Foursquare Swarm Badge Party and Location Based Services (LBS) are only two of the hot topics in this must listen episode as AJ Bombers’ Joe Sorge and Guest ajbombersHost Steffan Antonas join Angie A. Swartz  on Twitter Talk Radio.

Twitter Names:   @ajbombers, @steffanantonas @AngieSwartz.

Twitter Talk Radio is recorded live in the WSRadio studios in sunny San Diego! You can listen to the podcast by clicking on the links below and sign up for our RSS feed at the bottom of the page.

Each week on Twitter Talk Radio, we spend an hour broken up into four segments when we cover:

  • Two Guests Offering Great Case Studies and Examples of How People and Businesses are Using Twitter for Business and Social Media
  • Useful Tips for Listeners on Twitter for Business
  • Twitter and Social Media Happenings in the News

podcast icon blue Denise Wakeman of The Blog Squad on Twitter Talk  Radio August 12, 2009 Hamburger Joint AJ Bombers IS all the Twitter Rage in Milwaukee

005Angie Swartz and Guest Host Steffan Antonas  discuss the famous AJ Bombers story. Steffan met AJ Bombers’ Owner Joe Sorge after viewing Chris Brogan’s You Tube video made while visiting the Twitter Graffiti covered walls of AJ Bombers Milwaukee Hamburger joint.  Steffan and Joe tell the story of their Twitter friendship, multiple phone interviews, Steffan’s miraculous blog posts viewed over 3,000 times (in less than a week) and much more.

podcast icon blue Denise Wakeman of The Blog Squad on Twitter Talk  Radio August 12, 2009AJ Bombers Founder “Social Media: Megaphone to All Your Bad Processes”

Angie Swartz, Guest Host Steffan Antonas and Joe Sorge discuss AJ Bombers philosophy of running the best restaurant business/experience in town.  Joe offers that Social Media is a megaphone to all your bad processes.  Thus, you must have your processes in order.  He also talks about engagement and how customers want to and will talk to businesses if you open up the channels.  We discuss expensive versus free listening tools and Joe’s use of Hootsuite to manage everything including multiple twitter, facebook, and four square accounts.

podcast icon blue Denise Wakeman of The Blog Squad on Twitter Talk  Radio August 12, 2009 What’s an AJ Bombers foursquare Swarm Badge Party?

Angie Swartz, Guest Host Steffan Antonas and Joe Sorge discuss AJ Bombers “ridiculously popular” foursquare Swarmbest ever Badge party, how they did it, who came, who didn’t, what worked, what didn’t, who sponsored, etc.  You gotta listen to get the deets of this one folks but I promise you it’s a podcast not to be missed ;-).

podcast icon blue Denise Wakeman of The Blog Squad on Twitter Talk  Radio August 12, 2009Joe Sorge Authors New Book  #TwitterWorks

Angie Swartz, Guest Host Steffan Antonas and Joe Sorge’s upcoming book #TwitterWorks (Amazon.com May, 2010).  Joe talks about writing a book about his customer driven experience in the restaurant business at AJ Bombers and with other owners in Milwaukee like Streetza Pizza.  He also discusses giving back to the fans with events like private book signings and getting their input to craft future direction of the business.  Look for more info at http://www.twitterworks.tv launching soon.

Leave a comments on the social media strategies for AJ Bombers and tell us how you think they could be doing better!

Subscribe to Twitter Talk Radio:

itunes subscribe1 Denise Wakeman of The Blog Squad on Twitter Talk  Radio August 12, 2009podcast via rss1 Denise Wakeman of The Blog Squad on Twitter Talk  Radio August 12, 2009

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{ 3 comments… read them below or add one }

Steffan Antonas 04.12.10 at 9:43 am

Thanks again for having me on the show, Angie. I had a blast!
.-= Steffan Antonas´s last blog ..Design Project: The Vineyard Vines Blog =-.

Joe Sorge 04.12.10 at 11:05 am

Angie, Steffan,
Thank you so much for having me on the show, what a great St Patrick’s day it was. The continued generosity in this extra post is much appreciated. Hope to be on again next year when it’s the Steffan and Angie show, hahah. – Magic Dust!
joe

Angie A. Swartz 04.12.10 at 8:04 pm

You’re welcome Steffan! It’s always my pleasure to have the opportunity to work with you! Hope you’ll come back soon! Thank you for your great discover of AJ Bombers and their fabulous Foursquare social media strategy!

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