7 Top Reasons LinkedIn is a Must Have for Your Business

by Alan Underkofler on January 6, 2009

linkedin_logoLinkedIn membership has more than doubled in the last year going from 14 million users in October 2007 to over 30 million in October 2008!  The average age for LinkedIn users is 41, with all the top Fortune 500 business decision makers having LinkedIn accounts.

  1. Networking – Clearly the more active you are on LinkedIn the more exposure you have.  This brings you more clients and referrals
  2. LinkedIn Search People – Who are you looking for?  You are only one, possibly two, LinkedIn connections away from your next large customer.
  3. LinkedIn Answers – With LinkedIn, you have the ability to ask questions and get answers from the entire LinkedIn Network.
  4. LinkedIn Profile – Your profile is a great way for people to remember who you are as well as what you look like.  Having your picture and information current is an excellent way for people to identify with you at a future event.  Viewing someone’s profile while following up via phone gives you a great advantage since you can instantly identify ways to engage them in the conversation.
  5. LinkedIn Recommendations – With LinkedIn, you can receive ongoing testimonials. When your clients and vendors give you recommendations, you gain instant credibility.
  6. Google Search – We are now in a time where most people will do a Google search for your name and company before deciding on a purchase.  Your LinkedIn profile along with the recommendations from your clients and vendors will be near the top of any search on your name clearly adding to your credibility.
  7. LinkedIn Groups – LinkedIn gives you the ability to create and join groups.  The ability to join groups with likeminded people or your target market gives you a great advantage as well as increases your exposure to potential clients and referrals.

So can you really make money by using LinkedIn?  Check out this great article on LinkedIn’s Blog “I’ve made millions of dollars through LinkedIn”.  You can’t afford not to be in this network!

If this 7 Top Reasons LinkedIn is a Must Have for Your Business still hasn’t convinced you that participating in LinkedIn is worth your time post a comment because we would love to hear your reasoning.  If you have a great success story with LinkedIn please share it by leaving a comment!

Although an essential element Square Martini Media considers LinkedIn just one factor in your overall social media business strategy.

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{ 4 comments… read them below or add one }

Patsy Stewart 01.08.09 at 6:53 pm

Alan, you’ve shared some great information for businesses to use LinkedIn. I’ve personally been on LinkedIn for several years. I realize the value of having a strong network and LinkedIn is a great way to expand and target your network. If you are a professional in business and you’re not on LinkedIn you are missing a wonderful opportunity to meet like minded people as well as network with other professionals. You can search for products and services, employment opportunities, search out thought leaders and provide and receive recommendations. Connecting is the key to Referrals and business success. LinkedIn is the vehicle.

I personally use LinkedIn on a regular basis. I feel it is necessary to visit frequently and review the profiles and updates of my connections. I join groups related to my industry and participate in discussions. This is important in establishing yourself as a thought leader in your field of expertise. As I work with my clients in developing their social media strategy I always start with training them on how to use LinkedIn successfully to build a strong network.

Raymond Chip Lambert 01.09.09 at 2:18 pm

You’ve only just begun to scratch the surface of what’s possible with LinkedIn.

I’ve been doing LinkedIn Training for a couple of years now and people are amazed at what they can really do with LinkedIn.

But it’s not passive.

You’ve got to build the network and then WORK the network.

Great post!

social networking san diego 02.21.09 at 10:11 pm

Alan, GREAT insight as usual. you are a HUGE asset to the twitter community. Nice seeing you at the twestival in SD-
fellow twitterholic justinrfrench

social networking san diego’s last blog post..Inbound Marketing Will Save Small Business

Kathe Kline 04.15.09 at 8:58 pm

I’ve been using Linkedin for a couple of years now, but I use it a little differently than most.

I market to C level executives. When business is slow, I do a search for “CEO” or “CFO” that are within 20 miles of me. I sort the search be degrees away from me.

I then look at the second level individuals that come up. The first levels are people that I know. The second levels are the people that my contacts know. If there is anyone on this list that I want to meet, I pick up the phone and personally call my contact and ask if he or she would be willing to set up a coffee or lunch.

For this reason, I rarely connect to people that I haven’t personally met, and once a year or so I go through my list and disconnect people that I don’t remember.

I know that this is a little different, but it works for me. It’s kind of high tech meets high touch.

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